The situation
Sheryl runs Simple Crypto Advice, where she teaches crypto to complete beginners. Many of her students are over 40 and are not comfortable with technology.
She needed a funnel that felt safe and simple to buy from, not one that overwhelmed people on the first step.
What I built
- 1 main order page with an order bump
- 4 upsell pages after the purchase
- 5 standalone order pages for her other offers
- 6 buyer tags so each purchase is tracked
- 1 welcome email workflow
- Everything built inside her own Systeme.io account
How we worked together
No calls. Sheryl messaged me on Etsy and we talked it through there. She already had something in mind, so I stepped in to help shape it and made sure everything worked the way she wanted.
Scope first. Before any work started, I sent her a clear scope so she knew exactly what was included.
Her own account. She gave me collaborator access to her Systeme.io account, so everything was built directly inside it.
Revisions in a Google Doc. She typed out what she wanted changed and sent screenshots, and we went back and forth from there.
Timeline. I built the pages in about a week. With the back and forth on revisions, the project was complete in around 15 days, in time for her launch.
Handoff and support. I gave her a handoff document that explains what was built and how to edit it. She also asked how to update her prices later, so I included that. After completion I added 30 more days of support for any questions.
Results
- Launched to her waitlist on the date she planned.
The pages
Scroll to see each page. Customer details are blurred and the images are watermarked.
What she said
She helped me understand a lot of aspects I was clueless about. And the end result was everything I had in mind!